Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products.
As such, people often hire experts to write press releases for them. While this is a great option, and an expert is a fantastic go-to for quality, professional press releases, you can also write your own. By paying attention to press release samples, and looking at what other companies and writers are doing around the web, you can gain an understanding for the standards for press release writing.
While press releases can feel foreign, they all contain certain elements. These elements should be present in all your press releases. Chefs work within an 8-inch pan to create an omelet, and the great ones know how to pick the best ingredients, and mix them to create a savory sensation.
Writers can season their sentences within the confines of a release. Ideal for notifying the media and your readers that something new and exciting has taken place within your company, press releases can be used to announce new hires, partnerships, product launches, and more.
Here are ten foundational tips to guide you through the process: This is an important piece of your press release article because it tells readers and journalists when you want to see your article on the web or in print. It also gives you control over when the press release hits the media, which can have a massive impact on the success of your press release efforts.
Use Your Company Logo and Colors You know that branding is critical pretty much everywhere else on the web, so why not in a press release? Check out how the football team The Miami Dolphins did it in this recent press release: Notice they also included their contact information at the top of the PR rather than the bottom.
This makes them easier for search engines to find and rank, and helps ensure that your readers and the media understand the subject of the press release.
Check out how GameStop does this in a press release published January 22, Beyond that, all words in your headline should be in Title Case, meaning that all the words in your headline should have capitalization except for prepositions and words that are shorter than 4 letters.
You can see an example of this in the headline above. For best results, keep your headline to fewer than characters. Longer than that and readers will find it too long.
Write a Summary Paragraph The summary paragraph should be short, no more than 5 sentences and should be written to give the reader an overview of your press release. This is a critical little paragraph, since it helps readers understand immediately whether they should interact with the press release or move on to find something that suits their needs more closely.
It can also help busy journalists understand what your press release covers and pick it up if they see fit.
Also notice how this press release provides two bullet points at the top, designed to give the press some fast facts about the acquisition. To make your summary paragraph interesting and compelling to readers, use it to include the most relevant and exciting information, and lay out the key points of the press release.
When you provide value early on, your readers can decide whether to stay or go. This means that including your local information is critical.
As you compose the press release, add the city, state, month, day, and year of its publication.Affordable Press Release Writing, Submission, Distribution and Sydication Services. Press releases follow a well-defined format that simplifies the writing process.
Journalists and bloggers read hundreds of press releases a day, so following this format helps ensure they catch the essential information at a glance.
There is a lot of debate whether or not press releases are worthwhile for new and upcoming ecommerce merchants anymore. We have heard good arguments on both sides, and to be perfectly honest, for most online store owners it's one of those tactics that could be a hit or miss, but if it hits, it could.
You can create your own press release by following some simple guidelines on length, format, content, and more, by looking at a standard example. When you're done writing a press release, have someone check it for grammar mistakes, typos, and other errors.
Sample Press Release. Nov 10, · RULE #3: Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing.
Therefore, it's up to you to make sure that your press release looks and feels like a real article. No biz blab! RULE #4: Provide some good quotes. How to Write an Album Press Release 01 Album Press Release Template. An album press release is one of the most common, 02 Tour Press Release Template.
There's only one way to get people out to your shows - they've got 03 News Press Release Template. What do you do when you don't have a new album to promote.