Korean Wave is refers to the increase of the popularity of South Korean.
I became a novice K-pop fan. Are there not millions of K-pop fans too? Yes, that would be true, until I tell you my age. K-pop bands target teenagers, not grown-ups and certainly not people who are almost senior citizens like me.
But wait, I also became a novice fan of Korean drama shows. Please excuse me for being gender-biased. My views have changed and I also no longer think of K-dramas as trashy, sentimental soap operas able to catch the hearts of many in Southeast Asia, except myself.
The South Korean government strongly supports its popular culture and treats it like an export commodity.
A shopping mall in Jakarta, a branch of a Korean department store chain, was in fact officially opened by the South Korean President herself. The mall has a somewhat Korean atmosphere, with Korean restaurants and shops and walls decorated with huge portraits of Korean pop idols.
I was also not completed unexposed to Korean culture prior to this. I had watched a few Korean movies at international film festivals and at a Jakarta cinema that occasionally showcases selected, good-quality Asian films.
I also once learned basic Korean with the intention to attend a conference in Busan, but then could not make it. Korean dramas escape to fantasy But why this sudden enthusiasm on Korean popular culture?
It all started when I watched My Annoying Brother during the recent holiday season — a touching drama-comedy that has what I consider good-quality acting. Soft power, a term coined by Harvard political analyst Joseph Nye in the early s, is used to describe the intangible power a country wields through its image rather than by force, or hard power, like military invasions.
South Korea was still a developing country up to the mids. With all its advancement as a new economic power in Asia, it had never occurred in their minds that their music would take up significant market share in the US or Europe.
Instead they focused on the developing world. As they were once a developing nation too, South Korea would understand more the stages developing countries would have to go through.
Hallyu became their number one priority. Where to enjoy all-you-can-eat Korean BBQs in Jakarta Indonesia has begun developing its creative economy in recent years, but we still have much to learn. South Korea has multiple five-year plans.
If you want to make changes, the change has to be drastic. One example is the internet. Spreading Korean culture was dependent on the internet and so the government subsidized internet access throughout the country.
But as Hong further explains, it was not just the government that had five-year plans; private enterprises have them too. A Korean entertainment company or record label will invest through training of their future stars.
Take the EXO members, for example. They all had to go through a training period of five to seven years before their debut. Training was like going to school. They learn to sing and dance, they learn etiquette, they study languages, and most importantly they learn to bond until a firm brotherhood or sisterhood for the girl bands has been established before they go public.
Can our entertainment industry learn from them too? If you remember in the mids there was this craze of Indonesian Idol and Akademi Fantasi. Newly discovered singers became overnight superstars, starting from television-reality shows and off-screen performances.
But where are they now? A few were able to maintain popularity for a couple of months, but then they disappeared.
Now what about Korean dramas?Hallyu is a term used to describe the "New Korean wave" that began around as a result of South Korea taking advantage of 21st century digital technologies and social media. The term "Hallyu " was first used in August by Japanese media after Girl's Generation 's successful showcase at Ariake Coliseum in Tokyo.
“Korean wave (Hallyu) was coined in China in mid by Beijing journalists surprised by the fast growing popularity of South Koreans and South Korean goods in China.” However, the phenomenon of Korean wave flows into East Asia especially China during the early twenty-first century.
To conclude, Korean Wave or Hallyu is increasingly recognized by the international community. Through the Korean songs or K-Pop, K-Drama, and Korean Variety Shows, foreign people can learn Korean language and culture easily. Hallyu Wave Essay From the wave of cultural globalisation, there emerges a derivative, counter-tide of cultural regionalisation: the so-called Hallyu (Korean Wave) is a case in point.
The term Hallyu literally denotes “Korean (Cultural) Wave /Current,” and was first used by the Chinese media in the late s. Home Essays Hallyu Wave Hallyu Wave Topics: East Asia, South Korea, Asia Pages: 7 ( words) Published: December 15, Read this essay on Hallyu Wave.
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