Here's an executive summary example: Terra Engineering Executive Summary Terra Engineering Terra Engineering is a new company that will provide high quality technical and environmental engineering services to its clients. Terra Engineering is scheduled to begin operations on July 16, Terra Engineering will provide a wide array of environmental consulting services to its market which includes:
The Executive Summary is a brief outline of the company's purpose and goals. While it can be tough to fit on one or two pages, a good Summary includes: A brief description of products and services A summary of objectives A solid description of the market A high-level justification for viability including a quick look at your competition and your competitive advantage A snapshot of growth potential An overview of funding requirements I know that seems like a lot, and that's why it's so important you get it right.
The Executive Summary is often the make-or-break section of your business plan. A great business solves customer problems; if your Summary cannot clearly describe, in one or two pages, how your business will solve a particular problem and make a profit, then it's very possible the opportunity does not exist--or your plan to take advantage of a genuine opportunity is not well developed.
So think of it as a snapshot of your business plan. Don't try to "hype" your business--focus on helping a busy reader get a great feel for what you plan to do, how you plan to do it, and how you will succeed. Since a business plan should above all help you start and grow your business, your Executive Summary should first and foremost help you do the following.
Refine and tighten your concept. Think of it as a written "elevator pitch" with more detail, of course. Your Summary describes the highlights of your plan, includes only the most critical points, and leaves out less important issues and factors.
As you develop your Summary you will naturally focus on the issues that contribute most to potential success. If your concept is too fuzzy, too broad, or too complicated, go back and start again.
Most great businesses can be described in several sentences, not several pages. Your business plan walks the reader through your plan.
What ranks high in terms of importance? Acquiring the right location? Your Summary can serve as a guide to writing the rest of your plan.
Make the rest of the process easy. Once your Summary is complete, you can use it as an outline for the rest of your plan. Simply flesh out the highlights with more detail. Then work to accomplish your secondary objective by focusing on your readers. Even though you may be creating a business plan solely for your own purposes, at some point you may decide to seek financing or to bring on other investors, so make sure your Summary meets their needs as well.
Work hard to set the stage for the rest of the plan. Let your excitement for your idea and your business shine through.Start-up Sample Business Plan Prepared for: John Walker (9X7) 98X [email protected] Prepared by: Continental Business Plan Consulting, LLC.
Sample Business Plan. It is posted here with the express permission of the client (Executive names are fictitious) Management Summary.
Seven regional sales managers will be contracted as commissioned resellers and reporting to the Director of Business Development. Four have already been identified. An executive summary becomes a crucial aspect of any business plan, forming the synopsis of the key features and other highlights.
It will also be the part of your business plan that will be thoroughly read by all prospective investors and consequently needs to be engaging, provoking and concise. Jul 24, · Tips for using your executive summary to seek investment.
Before you develop your executive summary for seeking investment, understand the relationship between business plan, executive summary as the first section of a business plan, and a stand-alone executive summary/5(). This article is part of a series on how to write a great business plan.
The Executive Summary is a brief outline How to Write a Great Business Plan: Management Team Inc. writes about. Create your own business plan Business planning has never been easier. With complete sample plans, easy financials, and access anywhere, LivePlan turns your great idea into a great plan for success.