How does it work?
Costs can also rise due to inflation. Whatever the reason, the increase should be announced — but in a carefully planned manner. The following is a list of best practices: The first rule is to actually announce the price increase.
Best-in-class businesses embrace decisions like these with confidence and communicate that feeling by issuing an announcement.
At a minimum, this should include a letter to customers and the new price list as well as answers to questions that you would expect to be raised. Have costs gone up because demand for the product has decreased? Has there been an increase in raw material pricing?
Have manufacturing costs increased due to an environmental event? Whatever the reason, state it. Candor counts — and so does credibility. Contact your largest customers and channel partners directly.
If you can demonstrate that the price increase will actually improve service or add value to the relationship in some specific way, even better.
For channel partners, make sure they have the tools required to roll the price increase over to their customers. Provide clear timing for the price increase.
Most channel and end-user contracts require some lead time for a price increase to become effective. Review the language within these contracts before announcing the increase to ensure that the announcement does not violate any pre-existing agreements.
Embrace the opportunity to increase business. Use the price increase as an occasion to connect with customers, communicate your value and entice them to buy from you promptly before the price increase takes effect. To avoid a situation where demand outpaces supply, either limit quantities or provide extended delivery terms for products paid for in advance.
Discuss the strategy with the finance department and be careful of revenue recognition rules on products that have not shipped. Conduct formal team training of impacted sales and order management personnel on the price increase.
This provides an opportunity to ask questions and ensures that they will feel fully prepared to defend the rationale behind the decision. In addition, make sure that sales sees the communication package before it actually goes out to customers.
Finally, you might want to treat current customers differently than new customers in announcing a price increase. Lag the increase on current customers by a quarter or offer some type of discount. Executing all of these steps will go a long way toward engendering goodwill and trust from customers, and could actually increase business in the long run.
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Follow Lisa on Twitter lisagsinger.Jul 04, · Health Insurance Companies Seek Big Rate Increases for “and people can shop for the plan that best meets their needs in terms of quality and price.” the high cost of specialty. 10 Ways to Raise Your Prices Without Losing Customers Ten successful entrepreneurs from YEC explain how they go about breaking the news of price increases to their most loyal customers.
By Young. Maximum prices can reduce the price of food to make it more affordable, but the drawback is a maximum price may lead to lower supply and a shortage. Minimum prices can increase the price producers receive.
increase in profits, assuming that the maximum price increase is implemented. c. If the volume of sales were to remain at 60, units, what price increase would be required to.
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